Influencer Criteria: 

• Main account has to be either INSTAGRAM OR TIKTOK 
• Target niche: Malaysian / Singaporean Creators / Asian Food Content Creators

Invite Objective

• Increase brand exposure to NEW local customers in South Yarra & Prahran, with stronger positioning for:
  • Malaysian restaurant South Yarra
  • Halal restaurant South Yarra
  • Authentic Malaysian food Prahran
• Reposition Teh Tarik Corner as an authentic Malaysian family restaurant serving South Yarra & Prahran.

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Food Offerings

$100 Food Credit must consist of (View MENU here): 

Influencers MUST order and verbally mention dish names.

• At least one HOUSE SPECIALS 
  
  • Guinness Stout Chicken Rib
  • Salt & Pepper Fish/ Chicken Ribs

• At least one Malaysian Authentic Menu Item
  
  • Hainanese Chicken Rice
  • Seafood Asam Nyonya (highly recommended dish! <3)
  • King Prawn Cereal
  • Malaysian Curry Dish/ Nasi Lemak/ Char Kuay teow

You are able to order anything off the menu with the remaining food credits :D

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Influencer Deliverables:

• ✅A permanent in-feed reel across (Instagram, TikTok, FB). Reel will be posted within 7 days, or scheduled for a later date if needed.
• ✅ A minimum of 2 stories showcasing restaurant’s food and beverages
• ✅ Reel & Story collaboration with @conx_agency and the restaurant
• ✅ 5-star Google Review for restaurant with photo

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Captions Direction & Content

Note: For words like BEST/ MUST TRY you can only include them if you truly think it worths the hype - no force! But please do include the rest based on the captions requirements specs :D

INSTA/TIKTOK

Opening Line Direction:

• “If you’re searching for Malaysian food in South Yarra, this is it.”
• “Best Malaysian restaurant in South Yarra that locals don’t talk about.”
• “Halal Malaysian food in South Yarra that actually tastes like home.

Content Body Direction:

• Body Must Mention
  
  • Located in Prahran serving South Yarra locals
  • 6-year family-run restaurant
  • Halal friendly
  • Featured in Australian Good Food Guide
  • Dish names clearly spoken

Instagram caption keywords

• Malaysian restaurant South Yarra
• Malaysian food South Yarra
• Malaysian restaurant Prahran
• Halal restaurant South Yarra
• Halal food Melbourne
• Asian food South Yarra
• Nasi Lemak Melbourne
• Best Nasi Lemak South Yarra
• Char Kway Teow Melbourne
• Roti Canai South Yarra
• Teh Tarik Melbourne
• Malaysian Chinese food Prahran
• Halal Malaysian restaurant
• Halal Asian restaurant South Yarra
• Halal-friendly restaurant Melbourne

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GOOGLE REVIEW KEYWORDS

Google reviews to include keyword:

• Best Malaysian restaurant in South Yarra
• Authentic Malaysian food in Prahran
• Amazing halal Malaysian food
• Best Nasi Lemak in Melbourne
• Love their Char Kway Teow in South Yarra

*Note: Encouraged to mention their favourite dish in review* Tips! The more dish name mentioned the better :D 

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Terms & Conditions

• Show only food from this venue
• Restaurant must be tagged within first 7 seconds of video or first photo
• All deliverables must be achieved
• Additional expenses exceeding credit amount will not be covered
• Content drafted will be according to the content direction provided
• By attending, you agree to these terms

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