Influencer Criteria: 

• Main account has to be either INSTAGRAM/ TIKTOK OR REDBOOK
• Target niche: Cafe lovers/ Families/ Local/ Korean pastries lovers

Invite Objective

• Increase awareness of Korean-style pastries in Melbourne
• Introduce BreadK as a must-visit café for freshly baked Korean pastries and coffee, encouraging audiences to visit and try them in person.

Food Offerings

Please featured the following key items when ordering or creating content:

• Bread
• Drinks

✨ Current Trend / Highlight Item:
Dubai Chewy Cookie – emphasize its rich flavour and chewy texture; perfect for close-up shots or tasting moments

Influencer Deliverables:

• ✅A permanent in-feed reel across (Instagram, TikTok, RED, FB). Reel will be posted within 7 days, or scheduled for a later date if needed.
• ✅ A minimum of 2 stories showcasing restaurant’s food and beverages
• ✅ Reel & Story collaboration with @conx_agency and the restaurant
• ✅ 5-star Google Review for restaurant

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Captions Direction & Content

Note: For words like BEST/ MUST TRY you can only include them if you truly think it worths the hype - no force! But please do include the rest based on the captions requirements specs :D

INSTA/TIKTOK

Opening Line Direction:

• Freshly baked every single day — this Korean bakery in Melbourne is dangerous
• Moonee Ponds has a hidden Korean bakery you need to try 🥐🇰🇷
• If you love freshly baked pastries, you need to know about this Korean bakery

Content Body Direction:

• Feature BreadK’s signature salt bread — the hero item and core focus of the brand
• Highlight that all items are baked fresh daily in small batches
• Showcase the crisp, buttery exterior and soft, fluffy centre
• Highlight they offer different flavour of salt bread and decent price
• Focus on freshness, quality, and sensory appeal (bread pulls, bite shots)

Hashtags:

#BreadK #MoneePonds #MelbourneCafe #CafeMelbourne #Korean #bakery #kfoodlovers #MelbourneEats #melbournekoreanpastries

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REDBOOK

开头需写:

• 🇦🇺墨尔本｜不用跑 City，在 Moonee Ponds 吃到正宗韩式盐面包了🥖
• ‍谁懂啊🥹 家附近居然开了 韩国人开的盐面包店
• 早起也值得！在 Moonee Ponds 吃到超软韩式盐面包，幸福感爆棚🥖✨

帖子必须包含:

• 明确强调 BreadK 为韩式烘焙 / Korean-style bakery（可提：韩国风、韩式做法）
• 核心单品必须点名：盐面包 / Salt Bread / 盐可颂（可延伸蒜香、奶油等口味）
• 真实口感描述：外皮微脆、内里非常松软、咸香不腻
• 盐面包种类丰富，价格亲民，方便随时 grab & go

📸 内容拍摄要求:

• 拍摄烘焙流程：进烤箱 / 出炉 / 上架（如当日无法拍到可不勉强）
• 饮品和食物特写 (比如： 用手指轻压面包表面，拍回弹过程， 掰开或撕开面包，拍内部组织与空气感）
• 饮品制作过程 （拍摄咖啡师冲煮、拉花、倒咖啡等过程）
• 拍店内氛围镜头

Hashtags:

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#墨尔本美食 #墨尔本探店 #墨尔本生活 #留学生打卡 #MelbourneEats #墨尔本cafe #墨尔本咖啡店 #韩式盐面包  #墨尔本面包  #韩式盐面包 #MooneePonds  

Terms & Conditions

• Show only food from this venue
• Restaurant must be tagged within first 7 seconds of video or first photo
• All deliverables must be achieved
• Additional expenses exceeding credit amount will not be covered
• Content drafted will be according to the content direction provided
• By attending, you agree to these terms

Note: Highly encourage to book before 10:30am as they sell out fast.

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