Background of Machi: 

• Machi (Japanese term) represents community, sharing, and welcoming guests like a hometown.
• The story: Machi is the second restaurant by a renowned known Japanese-born chef known for his precision in sushi and sashimi. While he stepped away in 2015, his focus on quality, creativity, and refined Japanese flavours shapes Machi today

Influencer Criteria: 

• Main account has to be either INSTAGRAM/ TIKTOK
• Target niche: Families/ Local/ middle-aged and senior locals/ Office workers & Students/ Date-night & group dining
• To ensure fresh perspectives, influencers who have visited or posted about Machi within the last 3 months will not be considered for this campaign.

Invite Objective

• Increase awareness of modern izakaya serving fresh and quality ingredients in Melbourne
• Introduce new menu launch and seasonal boost periods

Food Offerings (Pending for the menu)

• $200 food credits, with a curated selection of new menu items by Machi.

Influencer Deliverables:

• ✅A permanent in-feed reel across (Instagram, TikTok, RED, FB). Reel will be posted within 7 days, or scheduled for a later date if needed.
• ✅ A minimum of 2 stories showcasing restaurant’s food and beverages
• ✅ Reel & Story collaboration with @conx_agency and the restaurant
• ✅ 5-star Google Review for restaurant

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Captions Direction & Content

Note: For words like BEST/ MUST TRY you can only include them if you truly think it worths the hype - no force! But please do include the rest based on the captions requirements specs :D

INSTA/TIKTOK

Opening Line Direction:

• If you care about quality seafood near Melbourne/ St Kilda, this Japanese fusion spot stood out
• Not your typical Japanese izakaya — this place does Japanese foundations with a modern Melbourne twist

Content Body Direction:

• Slightly go through the background (If you are going with story direction)
• Focus on Creative,fresh ingredients, quality seafood
• Feature the environment of the restaurant‍
• Highlight Menu Variety

Caption Keywords:

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Google Review Keywords:

• Japanese Izakaya St Kilda
• Fresh seafood St Kilda
• Japanese restaurant stkilda
• Creative Japanese Dishes
• Best Japanese food in St Kilda
  

Terms & Conditions

• Show only food from this venue
• Restaurant must be tagged within first 7 seconds of video or first photo
• All deliverables must be achieved
• Additional expenses exceeding credit amount will not be covered
• Content drafted will be according to the content direction provided
• By attending, you agree to these terms

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