Horu Horu

📌 579-581 Elizabeth St, Melbourne VIC 3000

Please read the invite description below and scroll through the end to make a booking at the end of the page

Influencer Criteria:

Main account has to be either INSTAGRAM/ TIKTOK OR REDBOOK
Audience mainly local (Melbourne students, city workers, Asian food lovers)
Good storytelling ability — can explain food concepts clearly
Preferably have done Japanese or BBQ-style dining content before

Invite Objective

To re-educate audiences about Horu Horu Yakiniku — showcasing it as a hidden Japanese Izakaya gem in Melbourne CBD, not “just another BBQ spot.”The key is to help audiences understand:
- What “Horumon” (Japanese offal BBQ) really is
- How to enjoy it properly (pace, grill sequence, variety)
- That the restaurant offers many meat options, not just offal
- The authentic Japanese izakaya atmosphere — charcoal smoke, drinks, laughter, vibe
‍
Your content should help shift perception from “mixed Google reviews” → “misunderstood but actually a real Tokyo BBQ gem.”

Food Offerings

No capped food credits (DINE IN FOR 2) :

Online menu please click here

‍

SMALL TABLE CARD (Eating Instructions & Popular Dishes)

‍

Influencer Deliverables:

✅A permanent in-feed reel across (Instagram, TikTok, RED, FB). Reel will be posted within 7 days, or scheduled for a later date if needed.
✅ A minimum of 2 stories showcasing restaurant’s food and beverages
✅ Reel & Story collaboration with @conx_agency and the restaurant
✅ 5-star Google Review for restaurant with photo

‍

-------------------------

‍

Captions Direction & Content

Note: For words like BEST/ MUST TRY you can only include them if you truly think it worths the hype - no force! But please do include the rest based on the captions requirements specs :D

INSTA/TIKTOK

Opening Line Direction:

Start by mentioning the reviews:
- “I saw sooo many bad reviews about this place online… so I had to find out myself 👀”
- “Everyone online said this place wasn’t good… but honestly, they just didn’t know how to eat here 😅”
- “Bad reviews everywhere… but wait till you see what it’s actually like 😏
‍

Content Body Direction:

🎥 Visual Flow:
1️⃣ Start outside the restaurant → quick location + vibe shot (CBD hidden gem)
2️⃣ Show the grill setup – charcoal fire, staff helping you set up
3️⃣ Highlight how to enjoy (follow their in-store guide!):

🎯 Goal:
Educate + entertain + rebuild trust through first-hand experience.

‍
4️⃣ Emphasise meat variety (not just offal)
5️⃣ Capture authentic Izakaya vibes — laughter, clinking glasses, smoke, Japanese signage

‍

Highlight limited tables → reservations recommended for urgency.

‍

REDBOOK

开头需写：

先提到网评，引起好奇，再带出你亲身体验的反转感。语气自然真实，不要太官方。可以这样开头👇
- “网上差评一大堆，我真的忍不住要来试试看 👀”
- “大家都说这家不好吃…但我发现其实是他们不会吃 😅”
- “Google上评分超低，我本来没期待，结果竟然出乎意料 😏🔥”

帖子必须包含：

1️⃣ 门口或外观：先拍外景和位置，让大家知道这是隐藏在CBD的日式烤肉小店。
2️⃣ 烤炉设置：拍炭火点燃、店员帮忙准备的画面，营造真实氛围。
3️⃣ 教学环节：根据店内的“如何享用烤肉指南”展示正确吃法：
🥢 先点饮料（啤酒、highball、清酒）
🍢 再来几道日式小吃
🔥 接着从瘦肉→肥肉顺序烤
🍚 最后用饭、面或烤饭团收尾
4️⃣ 肉类多样性：要特别强调这里不只有内脏，还有各种优质牛肉、猪肉。
5️⃣ 现场氛围：拍人声、笑声、烤肉烟雾、日文招牌，传递浓浓居酒屋 vibe。
6️⃣ 加一点稀缺感：提醒观众座位不多，建议提前预约。