Batchy Coffee is a small and cozy tucked away inside Don Arcade, just steps away from Glenferrie Station and Swinburne University. Run by a lovely korean couple, known for its expertly brewed coffee and freshly baked goods.

Influencer Criteria: 

• Main account has to be either INSTAGRAM/ TIKTOK OR REDBOOK
• Target niche: Cafe lovers/ Families/ Local/ Korean pastries lovers / Lifestyle

Invite Objective

• Encourage locals to uncover Batchy Coffee — a hidden spot tucked away in Don Arcade, make it their new neighbourhood favourite.
• Showcase their unique, handcrafted Batch Brew and creative specialty drinks

Food Offerings

Please featured the following key items when ordering or creating content:

• Batch Coffee
• Signature Drinks
• Baked Goods

No capped on food credit. There isn’t a set food credit, but the café will be covering your order based on that selection.

You can include at least one item from each category, ideally featuring their coffee and baked goods (homemade cookies or cookie box), since these are the highlights for Batchy Coffee.

Influencer Deliverables:

• ✅A permanent in-feed reel across (Instagram, TikTok, RED, FB). Reel will be posted within 7 days, or scheduled for a later date if needed.
• ✅ A minimum of 2 stories showcasing restaurant’s food and beverages
• ✅ Reel & Story collaboration with @conx_agency and the restaurant
• ✅ 5-star Google Review for restaurant

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Captions Direction & Content

Note: For words like BEST/ MUST TRY you can only include them if you truly think it worths the hype - no force! But please do include the rest based on the captions requirements specs :D

INSTA/TIKTOK

Opening Line Direction:

• I can’t believe this café has been hiding in Don Arcade all along
• POV: You just found Hawthorn’s coziest hidden café
• POV: You just found the cutest Korean café in Hawthorn
• If you live in Hawthorn, you need to know this café

Content Body Direction:

• Highlight the expertise behind the coffee — brewed by a head barista with 12+ years of experience
• Showcase unique drinks: Batch Brew coffee and signature drinks
• Highlight the hidden tucked-away location — perfect for locals and regulars
• Showcase the fresh homemade baked goods (eg: cookies) baked by the owner’s wife, pairing perfectly with the coffee (you can mention on the cookie box).
• Promote the cafe as the go-to neighbourhood spot for quality and affordable coffee.

Hashtags:

#BatchyCoffee #BatchyHawthorn #MelbourneCafe #CafeMelbourne #Swinburne #HiddenGemMelbourne #HawthornCafe #matcha #MelbourneEats #Hawthorn #MelbourneGems

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REDBOOK

开头需写:

• 🇦🇺墨尔本｜又发现一家让人想定居在Hawthorn的宝藏咖啡店☕️✨
• 🇦🇺 Hawthorn 又被我挖到宝藏咖啡店啦！☕️
• 🌞阳光洒进Hawthorn的街角，这杯咖啡让我彻底恋爱了☕️💛

帖子必须包含:

• 展示店主妻子每日新鲜烘焙的自制饼干，与咖啡完美搭配。（分享饼干礼盒）
• 突出 Batchy Coffee 藏匿于 Don Arcade 的“hidden gem”氛围 (展示周边环境和店铺入口，让更多本地人知道这里）
• 饮品介绍：必须包含 招牌 Batch Coffee 与另一款主打饮品
• 推广Batchy Coffee作为社区里高品质又平价的咖啡馆

📸 内容拍摄要求:

• 拍摄 Don Arcade 的小巷入口或周边街景
• 饮品和食物特写
• 饮品制作过程 （拍摄咖啡师冲煮、拉花、倒咖啡等过程）
• 拍店内氛围镜头
• 「Hidden Gem」风格语气多用emoji和真实语气

Hashtags:

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#墨尔本美食 #墨尔本探店 #墨尔本生活 #留学生打卡 #HiddenGemMelbourne #Hawthorn探店 #MelbourneEats #墨尔本咖啡 #墨尔本cafe #墨尔本咖啡店

Terms & Conditions

• Show only food from this venue
• Restaurant must be tagged within first 7 seconds of video or first photo
• All deliverables must be achieved
• Additional expenses exceeding credit amount will not be covered
• Content drafted will be according to the content direction provided
• By attending, you agree to these terms

Updated Creator Guidelines

• NO cancellations within 48hours – All cancellations must be made at least 48 hours before the scheduled visit. The client prepares extra ingredients and stock for invited creators, so notifying us in advance helps minimize food waste and disruption.
• Contact us first – If any issues arise, please contact us directly before making any changes on your own.
• Stick to your booked date and time – Please visit on the date and time you have booked. Visiting on a different day or time may cause disruption for the client, especially if they are busy or short-staffed. The client reserves the right to reject your visit if you arrive outside your scheduled slot.

Thank you so much for your cooperation and understanding. Your support helps small businesses to run smoothly.

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